Deal of the Week · Real investor, real numbers

From one direct mail lead to a $70K wholesale: Cameron’s five-rental deal

A tired landlord in Sanford, FL answered one mail piece and put five rentals on the table. Forty-five days later, Cameron closed the whole package for a $70,000 fee. Here’s the full breakdown: the numbers, the communication mistake that nearly derailed the closing, and the one key takeaway.

One of the five rental houses in the Sanford, Florida package deal
The propertySanford, FL · 5-house package · 3 bed / 2 bath each

The story

One landlord. Five houses. Forty-five days.

Here’s how the deal played out:

  1. The mail piece lands five houses

    A direct mail piece reaches a Sanford landlord who was done managing his rentals. Instead of selling a single house, he put his entire portfolio on the table: five occupied single-family homes, landlord-managed for years and all needing work.

  2. Heavy rehab in a tougher part of town

    The package needed roughly $200,000 of renovations across five houses in a rougher pocket of the market. Taking on five simultaneous rehabs meant massive bandwidth and real construction risk. The math pointed to a cleaner exit: wholesale the whole package.

  3. Tenant communication breaks down

    Five houses meant five sets of tenants and five schedules to coordinate. Cameron’s team trusted the seller to communicate with the tenants about walkthroughs and access, and he didn’t. That led to upset, unresponsive occupants and retainer discussions to keep the closing on track.

  4. Assigned to a portfolio buyer

    The team took the communication in-house, steadied the tenants, and assigned the contract to a buyer equipped for portfolio rehabs. Forty-five days after the mail piece landed, the deal closed.

“You have to control the deal. We trusted the landlord to communicate with the tenants, and he didn’t, and that caused a lot of issues.”Cameron

Forty-five days later…

$70,000

A five-house package, assigned clean. No rehabs managed, no tenants inherited.

5 houses in one close45 days lead to close$200K of rehab passed to the buyer

Numbers on this deal

Deal sheet · 5-house package · Wholesale Verified in REsimpli
Purchase price$600,000
Estimated rehab (across 5 houses)$200,000
Combined after-repair value (ARV)$1,000,000
Exit strategyWholesale
Assignment fee$70,000
The $1M combined ARV, split
$600k buy
$200k rehab
≈$130k
$70k
Purchase · $600k Rehab (buyer’s) · $200k Costs & buyer margin · ≈$130k Cameron’s fee · $70k
Direct mail lead  |  45 days lead-to-close

Deal snapshot

Everything on one screen

The kind of numbers you’d log in your CRM after the wire clears.

Market
Sanford, FL
Lead source
Direct mail
Seller situation
Tired landlord · Entire portfolio
Property
5 single-family rentals · 3 bed / 2 bath each
Purchase
$600,000
Rehab est.
$200,000
Combined ARV
$1,000,000
Fee
$70,000
Only on this page · the buyer’s math
Buyer’s all-in (buy + rehab + fee)$870,000
Combined after-repair value$1,000,000
Buyer’s remaining margin≈$130,000

This is why the package worked as an assignment: even with the $70,000 fee on the table, the aggregate numbers still left room for a buyer built for portfolio rehabs, before his holding and transaction costs.

The real reason

Why this deal actually closed

It wasn’t because the houses were easy. It wasn’t because the tenants cooperated. And it certainly wasn’t because everything went according to plan. It closed because Cameron’s team controlled three things:

One contract, five housesCommunication taken in-houseA buyer built for the rehab

Take it to your next deal

What to steal from this one

  • 01
    Control every line of tenant communication. Never rely on the seller to coordinate showings, inspections, or closing updates. When communication impacts your dispo timeline, your team owns the relationship from start to finish.
  • 02
    Underwrite the portfolio spread, not five separate deals. Package acquisitions work differently than single-family deals. Look at the aggregate equity across the whole portfolio, $600K purchase plus $200K rehab against $1M ARV, instead of stressing standalone spreads.
  • 03
    Match your exit strategy to the asset. Taking on five simultaneous rehab projects requires massive bandwidth. Assigning the contract converts high-risk equity into immediate, high-margin cash while passing the heavy lift to a buyer built for it.

Investor spotlight

Cameron Moore

A real estate investor in Sanford, Florida. This deal turned one direct mail response into a five-house portfolio wholesale: a package acquisition that survived a tenant communication breakdown and closed 45 days after the first contact.

His edge is deal control: underwriting the portfolio as one spread, matching the exit to the asset, and owning every conversation that touches the closing.

$70k
this deal
45 days
lead to close
5 houses
on one contract

Behind the scenes

How REsimpli kept this deal on track

Five properties meant dozens of conversations, documents, and moving parts. REsimpli gave Cameron’s team one place to run the deal, first call to final wire.

Dialer

Cameron connected with the seller straight from the platform, with every call logged on the lead alongside SMS and notes in one communication timeline.

AI Call Summaries

Key details and next steps documented automatically after every conversation. Nothing was left to memory or handwritten notes.

Files

Agreements, photos, and assignment documents stayed organized under the deal, easy for acquisitions, dispo, and operations to find.

Property Dashboard

Every address and milestone tracked from Offers Made to Under Contract, Marketing to Buyers, Showing to Buyers, Accepted Offer, and Sold, with the whole team on the same record at every step.

Why investors trust it

Not just Cameron’s deals

2,547+
reviews across platforms
360
5-star Google reviews
10+
tools replaced by one login

“I went from 1–2 motivated leads every couple of months to 15–30 a week. The difference is having one system that actually works the leads instead of just storing them.”

Casey Gregersen, REsimpli investor

Run your deals the same way Cameron did

The system behind Cameron’s
$70k deal

One platform instead of five separate tools. Keep every property organized, every conversation attached to the right lead, and every moving piece under control.

  • Track every property separately, so even five houses under one contract stay organized from offer to closing
  • Keep every call, text, document, and signature in one place, creating a complete paper trail when communication gets messy
  • Move deals through a customizable pipeline, so your entire team always knows exactly where every deal stands
  • Try it free for 14 dayss, and run your own deals the same way Cameron managed this one
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Before you ask

Straight answers

Do I need REsimpli to find deals?
No. REsimpli works the leads you already have, from any source. This deal came in from direct mail, and every house in the five-property package was tracked separately from first call to funding.
Is REsimpli only for wholesalers?
No. Wholesalers, house flippers, BRRRR investors, buy-and-hold landlords, and virtual investors all run on it. Cameron wholesaled this package, but the same platform runs wholetails, flips, rentals, and full portfolios.
Can it really replace multiple tools?
That’s the whole point. One login covers your CRM, dialer, calling and SMS, webform lead capture, and AI call summaries: the pieces most investors stitch together from separate tools. One subscription, one bill.
How long does setup take?
About 2 minutes. Sign up, connect a phone number, and start working your leads. No developers, and no one to hire to configure it.
Is there onboarding support?
Yes. You get guided onboarding plus ongoing support, not just an email address. Start the free trial and you can book a setup call to get your account dialed in fast.