Yesterday’s REsimpli Mastermind featured Sharad Mehta (founder, REsimpli) sharing how his remote, efficiency-first acquisitions business runs, how they use AI and outsourced teams, and a deep preview of the upcoming REsimpli 6.0 platform update. Below is a recap of the major topics discussed.
Topic: Business Model & Team Structure (Remote, Efficient Acquisitions + Dispo)
Challenge: Running a high-functioning acquisitions/disposition business remotely across states and time zones without bloated in-house operations.
Advice:
Keep operations lean and optimize for efficiency over maximum revenue: outsource time-consuming functions (cold calling) and centralize dispo/marketing tasks.
Team makeup Sharad uses: one full-time acquisition manager (Jasmine) in Indiana, one marketing/dispo/lead-manager (Jay) in the Philippines, project manager (California), and outsourced cold calling (EasyButton Leads).
Acquisition tasks remain focused locally (Lake County, IN +/- Porter County) while disposition and marketing are centralized and remote.
Incentivize with low base + aggressive bonuses tied to deal profit (example: Jay ~$8–$10/hr base + 10% of profit when he’s involved; large one-off payouts like $5,000 on a big dispo).
Key Insight:
A small, motivated core team with smart incentives and outsourced tactical work allows scaling without Sharad being locally present.
Topic: Deal Flow & Disposition Strategy
Challenge: Quickly moving deals in markets where you don’t want high-touch local operations.
Advice:
Maintain a small list of reliable VIP buyers who will buy quickly at the right numbers; this reduces need for repeated showings or open houses.
For assignments: cap assignment fees at about $15–$20k; above that, prefer double-closing. Example: recent double close yielded net >$55k (PPC-sourced).
If buyer demand is not immediate, list on MLS for 2–4 weeks to test interest before deciding rehab vs wholesale.
Key Insight:
Keep disposition simple and fast; rely on trusted buyers and targeted MLS windows to avoid time and logistic friction.
Topic: Marketing Mix — What’s Working
Challenge: Choosing marketing channels that scale predictably without overspending on low-conversion tactics.
Advice:
Top three channels used/seen as most consistent: Direct mail (most common among high-volume users), PPC/PPL, and then TV/radio (market/budget dependent).
Test creative and format variations (Sharad’s team tried yellow letters after long-running postcards and saw positive response).
Use third-party vendors for cold calling and PPC where it makes sense; example PPC vendor Sharad recommended: Wholesaling PPC (management fee + ad spend; in Sharad’s case ~ $1,500 management + ~$3k ad spend monthly).
Key Insight:
Direct mail is the most consistent baseline channel; PPC/PPL scale when paired with good conversion processes.
Topic: AI + Lead Management Workflow
Challenge: Managing large inbound lead volumes and keeping consistent, long-term follow-up without burning staff.
Advice:
Use AI lead manager to take first pass on inbound and handle initial texting/calls; AI should book phone appointments for a human lead manager to pre-qualify rather than booking in-person appts directly.
Typical follow-up cadence Sharad recommends for stale/warm leads (3–6+ months since last contact): very aggressive front-loaded outreach (12–15 touches across calls/texts in first 2–3 weeks), then ramp into a maintenance cadence: every other week for a month, then monthly calls/texts thereafter.
Goal of follow-up: stay top-of-mind so sellers contact you when motivation arises. Monthly touches after the initial push are often enough.
AI logic should set follow-up tasks, midpoint check-ins (e.g., if asked to call back in 6 months, AI sets 3-month midpoint check), and never “stop” following up unless sold or explicitly opted out.
Key Insight:
Consistency (staying on the seller’s radar over months/years) outperforms sporadic aggressive outreach. Autonomous AI follow-up removes human friction and maintains that consistency.
Topic: Compensation & Motivation for Remote Staff
Challenge: Finding and retaining motivated remote staff who can operate with autonomy.
Advice:
Hire for motivation first; industry/tech knowledge can be taught. Example: Jay had real estate experience and was highly self-motivated — he found buyers via local Facebook groups and independently tested mail formats.
Use performance-based bonuses tied to profits and involvement (dispo bonuses, percent of profit) to align incentives.
Key Insight:
Motivated operators who can act independently multiply your capacity; compensate them so they earn more when they drive outcomes.
Topic: Operational Tools & Process Improvements — REsimpli 6.0 Preview
REsimpli 6.0 (expected ~5–6 weeks from call; targeted after Aug 2): major overhaul with autonomous AI Lead Manager, OpenAPI, multiple pipelines (up to 15 stages/pipelines), enhanced automation to replace classic drip campaigns, map view, buyer pipeline, multi-webforms, customizable call outcomes that trigger automations.
Triple-line dialer will be included for most plans (likely free), usable by multiple team members simultaneously; bulk actions and bulk automation will be added (bulk assign to campaigns, bulk texts/emails).
AI comps from MLS will be included; comps adapt based on recorded conversations and corrected property attributes.
eSign will be reworked post-6.0 with a new provider and deeper integration to reduce per-document costs (timing after 6.0).
Training: REsimpli will run 2–3 live training calls and publish help desk videos before/after launch; internal team training already underway.
Key Insight:
v6.0 is designed to remove operational friction — autonomous AI follow-up + expanded automation and dialer capabilities will allow teams to scale without manual overhead.
Topic: Follow-up & Lead Hygiene (Practical Dashboard Tips)
Challenge: Leads falling through the cracks (not on drip, no pending tasks).
Advice:
Use the dashboard “Show Data” report to surface leads not on a drip campaign and without pending tasks; clean those and put them into automation.
Today: manual one-by-one fixes are required; 6.0 will add bulk actions for reactivation and automation assignment.
Key Insight:
Monitoring one metric — leads without drip or task = 0 — ensures every lead is being followed.
Automation & AI: REsimpli AI Lead Manager (autonomous follow-up, appointment booking for phone calls), conversational AI, voice AI for outbound calling volume
Operations: triple-line dialer (included in 6.0), list stacking, driving-for-dollars opportunistically, yellow-letter mail vs postcards, Facebook local groups for finding buyers
Deal execution tactics: assignment caps (~$15–20k), double-closing for large wholesale profits, list on MLS short-term to test market interest
Best Advice from the Session
Optimize for efficiency: outsource commodity/manual tasks, centralize dispo/marketing, and incentivize outcomes.
Follow-up consistency beats sophistication: aggressive front-loading is useful on reactivations, but monthly touches (calls/texts) keep you top-of-mind and capture motivated sellers.
Hire motivated people first; teach them the system. Motivation + aligned incentives lead to independent value creation (buyers found on Facebook, creative mail tests).
Use AI to automate follow-up and tasking, but keep human handoffs where judgment and negotiation matter (pre-qualifying calls, acquisition visits).
Prepare for the 6.0 platform — attend the REsimpli trainings when they’re scheduled and use the new automation to reduce manual follow-up workload.
If you missed today’s call, Sharad will run weekly Mastermind calls every Wednesday at 1:00 PM Pacific / 4:00 PM Eastern.