This week’s REsimpli Mastermind featured Sharad Mehta. Sharad walked through his remote investing setup, acquisition and disposition channels, team structure, use of AI, and operational systems that support ~25–30 deals/year in Northwest Indiana while he runs the business from Carlsbad, CA. Below is a recap of the major topics discussed.
Challenge: Running rehab and acquisition volume in a market you don’t live in requires reliable local coverage and tight systems so deals don’t fall through the cracks.
Advice:
Keep a lean leadership team with clear roles: Sharad (owner), Claudia (project manager — manages contractors and budgets), Jay (lead/marketing/dispo manager — based in the Philippines), and Jasmine (local acquisitions manager in Indiana). Use a simple bank split (operating account + a separate project account for the PM) so contractors are paid locally and bookkeeping is straightforward. Store photos, buy/sell documents, and project updates centrally so the owner can review at a high level without being involved in day-to-day tasks.
Key Insight:
A small, reliable core team + repeat contractors + clear finance flows lets a remote owner run a hands-off rehab/wholesale operation reliably.
Challenge: Allocating budget across channels and avoiding overpaying for leads without the process to convert them.
Advice:
Use a broad marketing mix and track source-to-deal. Channels Sharad uses: direct mail (absentee owners, >=5 years ownership, ~30% equity), PPC (WholesalingPPC), pay-per-lead providers (e.g., Property Leads, Motivated Sellers), outsourced cold calling (EasyButton Leads), driving for dollars, referrals, and wholesaler buys. Wholesales, double closes, and fix & flips are all exits to keep cash moving. Sharad emphasized letting channels run long enough to compound (minimum ~6 months).
Key Insight:
No single channel is a magic bullet—consistency and follow-up across channels produce predictable flow. Outbound (cold calling/direct mail) builds fundamentals and volume; inbound (PPC/pay-per-lead) gives higher intent but higher cost and requires quick speed-to-lead and sales skills.
Challenge: Wasteful appointments and time lost driving on unqualified leads.
Advice:
Use layered qualification: AI and automation book initial touches, lead manager (Jay) pre-qualifies and spends time on the phone to do the sales heavy-lifting, then pass only qualified appointments to the local acquisitions person (Jasmine) to go in-person and close. Keep the lead manager as the main salesperson who lobs strong leads to the in-person acquirer rather than passing anyone who merely raised their hand.
Key Insight:
Have a pre-qualification gate before in-person appointments to protect acquisition time and increase hit rates; split responsibilities so each role adds clear value.
Challenge: Hiring, training, and managing cold calling teams is time-consuming and distracts from scaling other functions.
Advice:
Consider outsourcing to a specialist (EasyButton Leads) if you want predictable calling volume without building a team. If you prefer control, hire offshore lead managers (Upwork, onlinejobs.ph) for lower hourly cost and layer commissions on top. Alternatives include AI cold-calling tools (11 Labs, Speakly), but use caution (legal/robocall rules) and don’t present AI calls as a live person.
Key Insight:
Outsourcing calling frees bandwidth for higher-value work; if you build in-house, expect to invest significant time managing and training.
Challenge: AI agents occasionally glitch, sound incoherent, or produce poor experiences; speed-to-lead matters for web leads.
Advice:
Use AI for process automation: answer calls, handle outbound preliminary calls, and conversational SMS. If you encounter gibberish/glitches, re-create the agent as a troubleshooting step. Limit AI cold-call identity claims (don’t put your real agent’s name on a robocall). Ensure web leads are touched in the first 30–60 seconds when possible; fast contact dramatically increases conversion.
Key Insight:
AI is powerful for automation and speed but not a substitute for real seller conversations; monitor quality and have fallback processes.
Challenge: Designing pay so team members are motivated but the business stays profitable.
Advice:
Base hourly pay plus deal commission. Example structure Sharad shared: Jasmine (local acquisitions) and Jay (lead/marketing/dispo) receive hourly pay plus percentage commission on deals they work. Claudia (PM) gets commission on flips she manages. Commission splits vary by exit (wholesale vs MLS/flip) and whether the team sourced the buyer.
Key Insight:
Mix stable hourly pay with performance-based commissions to align incentives and scale roles.
Challenge: Staying on top of financials and field progress when remote.
Advice:
Link bank accounts to the project system, have the bookkeeper reconcile weekly, and maintain a project folder with photos, purchase/sale docs, budgets, and contractor invoices. Transfer weekly project funds to the PM’s project account (Novo-like bank) for contractor pay. Keep everything documented and accessible for quick reviews.
Key Insight:
Weekly bookkeeping cadence + centralized project documentation keeps remote projects on budget and the owner informed with minimal time commitment.
Challenge: Finding the right remote hires and understanding cost tradeoffs.
Advice:
Offshore hires (Philippines) can be found on onlinejobs.ph or Upwork and typically cost $6–$10/hour depending on responsibilities; U.S.-based hires run ~$15–$20/hour but may simplify local communication and trust. Hire for fit and train on your process; if possible, recruit people with REsimpli experience to reduce ramp time.
Key Insight:
Choose hire location based on the skillset needed and how much hands-on management you want to do—offshore for cost and scale, local for in-person functions.
Challenge: Variable lead quality and pricing that changes with market demand.
Advice:
Expect pay-per-lead costs to vary by market and time of month; keep detailed lead audits and ask for credits for invalid leads (manufactured homes, already-listed houses, bad numbers). Sharad recommended running a test volume (e.g., 40–50 web leads) to evaluate a vendor—track speed-to-lead and follow-up cadence. Pair web leads with aggressive monthly follow-up as many deals materialize months later.
Key Insight:
Vendors can be productive if you own speed-to-lead and long-term follow-up—treat pay-per-lead as a funnel that requires consistent touches.
Challenge: Investors bounce between channels without enough time to optimize any of them.
Advice:
Pick one or two channels, commit for at least 6 months, optimize, then add another. Use regular follow-up cadences (monthly touches for non-motivated leads) to let lead pools compound.
Key Insight:
Consistency and reps (sales practice) beat trying every new channel; the compounding effect of steady follow-up is where predictable deal flow is built.
Challenge: Teams creating training materials or process docs may waste effort if UI changes imminently.
Advice:
Major UI/UX updates are coming in roughly 4–6 weeks: multiple customizable pipelines, separation of campaigns and phone numbers, MLS comps integration, OpenAPI, and larger automation and list-stacking capabilities. If you’re building team videos/process docs, wait until the new UI goes live.
Key Insight:
Hold off on producing new platform training until the v6 rollout; the update will enable more flexible pipelines and integrations.
If you want the recording and resources from this call: Sharad will drop the recording and weekly call archives into the group (and will update the calendar invites to the new weekly time).