If there’s one thing I’ve realized over the years, it’s this, tracking the right KPIs (key performance indicators) changes everything.
When you focus on the numbers, you start spotting opportunities you didn’t even know existed. And just as importantly, you avoid costly mistakes.
Let me walk you through the exact KPIs I track using REsimpli, and how they can completely transform your investing game.
How to Evaluate Real Estate KPIs
Here’s What I Track and Why It Matters
1. New Leads
Every deal starts with a lead. No fresh leads, no deals.
I keep a close eye on how many leads come in daily, weekly, and monthly. It helps me understand what’s working and what needs to be tweaked.
2. Abandoned Leads
Let’s be real, leads slipping through the cracks is money down the drain.
With REsimpli, I can instantly see which leads aren’t being followed up on.
If a lead isn’t on a drip campaign or assigned a task, it’s being wasted.
That’s why I make sure every lead is either:
- In a follow-up sequence
- Assigned to my team
- Marked as dead (so I’m not wasting time on it)
3. Seller Appointments
Appointments are where the magic happens.
Once you get a seller on a call or in a meeting, your chances of closing the deal skyrocket.
I track:
- How many appointments are being set
- How many actually happen
- Marked as dead (so I’m not wasting time on it)
If appointments aren’t converting, I know it’s time to adjust my approach.
4. Completed Deals
This is the big one, how many deals did I close this month?
But it’s not just about celebrating wins. I analyze every deal to see what worked, what didn’t, and how to improve next month.
5. Revenue and Profit
Revenue is great, but profit is what keeps you in business.
I use REsimpli’s KPI Analytics to track:
- How much I’m making vs. how much I’m spending
- Which marketing channels are the most profitable
If the numbers aren’t adding up, I dig deeper to find the problem.
6. Marketing ROI (The One Number You Must Track)
Not every marketing channel delivers the same return. Tracking ROI tells me where to double down and where to cut back.
Here’s an example:
- If I spend $2,500 and make $10,000, my ROI is 4x. That means for every $1 I put in, I make $4 back.
If you’re not making at least 3x what you’re spending, something’s off. You need to analyze why you’re losing money or rethink that channel altogether.
7. Cost Per Lead & Cost Per Deal
Along with ROI, these two numbers tell me how efficient my marketing is.
- Cost per lead: How much I spend to generate one lead.
- Cost per deal: How much I spend before closing a deal.
I don’t just look at these numbers once, I track them over 6 months minimum to get a real sense of what’s working.
How I Use This Data
These numbers aren’t just for tracking, they’re my roadmap to success.
With REsimpli, I can:
✅ Instantly see where my money is going
✅ Spot trends and double down on what’s working
✅ Make data-driven decisions instead of guessing
Instead of juggling spreadsheets, everything is in one place. And over time, I keep refining my approach to increase profitability and close more deals.
If you’re not tracking these KPIs yet, START TODAY!
