Yes, AI can follow up with existing CRM leads by sending personalized texts, and work with your existing automations for email and updating leads’ status automatically. For real estate wholesalers and flippers, the REsimpli AI helps maintain consistent contact with sellers while reducing manual follow-up.
Built directly into your real estate CRM, the REsimpli AI can handle all of this for you on autopilot. It uses past conversations and lead activity to personalize messages, manage follow-up campaigns and alert your team when a seller responds — giving you more time to negotiate and close deals.
That follow-up can make or break your real estate business. According to The Close, 80% of deals require at least five follow-ups before they close. Yet 44% of salespeople give up after just one follow-up, which means most real estate wholesalers and flippers are leaving thousands on the table.
Beyond Automation: AI-Powered Follow-Up
For many years, REsimpli’s real estate CRM used advanced and flexible drip campaigns automations to let flippers and wholesalers automate follow-up with leads.
They work great, but automations are one-size-fits-all for each list. Every lead in the “long-term follow-up” campaign gets the same template texts and emails. That can make them sound robotic and impersonal, and can turn off many leads.
Enter REsimpli AI. It starts with the framework of your existing automations but will tweak the language and contact cadence based on the context of your history with that specific lead. It can reference “our conversation on Monday” or “your preference for a 14-day closing.”
In other words, it sounds more like a person and less like an automated system.
It already has all that context because it lives natively in the REsimpli CRM. The REsimpli AI has access to each lead’s file including conversation notes and previous contact history.
Starting from your initial follow-up sequences, it can send drip texts and emails, direct mail letters and assigned human tasks like phone calls to follow up with leads appropriately — based on each individual lead. The REsimpli AI can even make outbound calls on your behalf if you like.
Can AI Run Lead Management Inside my CRM?
Previously, a human had to maintain the REsimpli CRM, moving leads between lists and drip campaigns as their status changed.
Today, the REsimpli AI manages all that for you.
If a lead responds by email or text, the REsimpli AI will automatically transition it to an active lead campaign. It notifies you immediately so you or your acquisition manager can step in, and starts sending the appropriate messages to the lead.
Likewise, if a lead drops off the face of the planet, the AI can automatically shift them to a long-term follow-up drip campaign.
How smart is the REsimpli AI? Can AI update lead status from conversation signals?
It can, and it does — based on call transcripts, text message exchanges and email threads. You and your team can focus on walking properties, negotiating deals, renovations, experimenting with new marketing strategies and other high-skill work, rather than data entry.
Revive Old Leads, Lower Your Cost Per Deal
You already paid for the leads in one way or another. The more of those neglected leads that you can resuscitate and close, the lower your cost per deal.
Can AI revive old real estate leads?
Consistent follow-up helps you raise your close rate, making each lead more valuable to you. But too many real estate investors and wholesalers let this slide after a few texts and voicemails.
After all, all of these property owners expressed interest in selling at one time. In many cases, the timing just didn’t turn out to be right the first time around.
Let our AI worry about consistently following up with your leads, no matter where they are in the lead lifecycle. The REsimpli AI won’t get bored and give up contacting your leads, we promise.
With older leads, our AI knows to approach them with a more relaxed tone, rather than the more aggressive and time-sensitive approach appropriate for hot leads.
Answer Calls & Qualify Leads
Our AI can do more than send customized text messages and emails. It can answer your inbound lead calls and handle the first round of interview questions.
It won’t miss a single call, no matter the time of day. Using our Speed to Lead tool, you could have the call routed to your acquisition manager first for example, you or another team member second, and the REsimpli AI third if no one picks up.
When it answers, it will ask qualifying questions and capture the seller and property details. Just as importantly, it can gauge the seller’s urgency and motivation.
The REsimpli AI can make a determination on the spot whether to book an appointment or refer the lead to you. It knows your calendar and will book based on your availability. Then it updates the REsimpli CRM and notifies your team of the new lead.
That’s the beauty of a native AI that lives right in your CRM: everything is integrated.
The Human Touch
The REsimpli AI works wonders with managing your CRM data and lead flow. But it can’t walk through the property and estimate repair costs, or forge a human connection based on empathy with the seller.
Your real estate business needs human team members. It just doesn’t need them to waste time on administrative work, database management or repetitive follow-up with leads.
As you scale your business and your team, let our AI handle the digital work while you focus on the human relationships, physical properties and creative deal structuring. Your team can spend less time behind a computer screen and more time closing deals.
Getting Started with AI-Automated Lead Follow-Up
Before trying the REsimpli AI, our users had all the same questions you do:
- Can AI keep following up until a lead converts or dies? (Yes, the REsimpli AI will follow up per your campaign settings.)
- Can AI take over follow-up for existing leads in my CRM? (Yes, it can start following up with your leads with a more personal, customized tone.)
- Can AI replace generic drip campaign messages? (Yes, but it can still use your templates as a foundation to customize.)
- Can AI replace manual drip campaigns? (Absolutely!)
- Can AI update drip texts as the lead situation changes? (Yes, as outlined above.)
- Can AI run aggressive follow-up for new leads? (Yes, in accordance with your campaign settings.)
- Can AI run lead management inside my CRM? (Yes, the REsimpli AI is native to the CRM and manages it from the inside.)
- Can AI move leads through pipeline stages automatically? (Yes, the REsimpli AI will move leads between lists and campaigns based on their communications with you.)
- Can AI update lead status from conversation signals? (Yes, it will read and understand your communications with leads and update them accordingly.)
- Can AI revive old real estate leads? (Yes, by following up with your leads on long-term drip campaigns, the REsimpli AI can revive old leads.)
- Can AI move leads to ‘offer made’ automatically? (Yes, based on your communications with the seller.)
- Can AI continue long-term nurture after the first contact? (Of course!)
- Can AI follow up with old leads without my team touching them? (Yes, the REsimpli AI manages these itself, based on your long-term follow-up campaign settings.)
- Can AI automatically choose the next best follow-up? (Yes, the REsimpli AI will shift leads to different campaigns based on their communications with you — or lack thereof.)
We get it: everyone has a different comfort level with AI. You can start with traditional automated drip campaigns if you prefer, and experiment with turning on intelligent lead follow-up to see for yourself just how much more “human” and personalized the texts and emails are.
An integrated AI can help you scale further before hiring on more help. It can leave you with a small, nimble team that excels at the human side of the business — while leaving the lead follow-up and administrative work to AI agents.
