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AVOID THESE 180+ SMS SPAM WORDS WHEN MARKETING YOUR REAL ESTATE BUSINESS

In today’s real estate landscape, effective communication with potential clients is essential. However, the misuse of SMS marketing can quickly land your messages in the spam folder, costing your business opportunities and damaging your reputation. 

Utilize 10DLC for Spam Prevention

10DLC serves as a valuable tool for mobile carriers (such as AT&T, T-Mobile, and Verizon) in combating spam messages. It mandates that all businesses sending text messages must register their business and specify their use case.

This approach is increasingly crucial for real estate companies to adopt, as it exclusively sends text messages to clients who have willingly opted in to receive communications from your business. It’s important to note that 10DLC is only applicable to local area code phone numbers and does not extend to toll-free numbers.

Encourage Lead Opt-Ins

If you’re capturing leads through your website, ensure that you incorporate an opt-in checkbox on all forms across your site. For leads obtained through phone calls, it’s advisable to inform the lead that the call is being recorded and seek their permission during the call to send them follow-up text messages related to their property.

Reduce Unsolicited SMS Outreach

Engaging in cold SMS outreach, where you contact individuals without any prior connection to your real estate brand, can be intrusive and potentially detrimental to your company’s reputation. Rather than resorting to cold outreach, focus on providing value to your leads, building connections, and creating informative real estate content.

Incorporate Opt-Out Information in Your Texts

In the initial message you send to a real estate client, ensure you clearly identify yourself and provide opt-out instructions to comply with delivery and legal requirements. 

Additionally, when incorporating opt-out language, it’s essential to use a widely accepted keyword, such as “STOP.” In the United States and Canada, the standard format is, for example, “Reply STOP to unsubscribe.” Utilizing alternative phrases like “text 2 to opt out” is non-compliant and may lead to filtering.

Best Practices for Text Consent and Opt-Out

Adhere to best practices by only sending messages to mobile users who have given explicit consent (opted in) to receive communications from your business. Let’s look at a few examples of best practices below: 

  • The data is collected directly by your company, which will send SMS to the end user.
  • The data is never shared with third parties; third-party opt-ins are prohibited.
  • The user is contacted within a reasonable timeframe after filling out the form, typically within a week or two.
  • The user is not randomly contacted months later with unsolicited messages about selling their house.

Furthermore, avoid sending messages containing short URLs or special characters, as these are common in spam texts. Moreover, your messages should clearly indicate the sender’s identity and provide instructions for opting out. It is best to do this at least once per month. 

180+ Most Common SMS Spam Words

Take a look at this list of 180+ common SMS spam words that you may want to consider avoiding. Be mindful that some of these words may only be deemed ‘spam worthy’ in a particular context.

Urgency and Action

Action Now

Action

Apply Now

Apply Online

Avoid

Buy 

Buy Direct 

Call

Call Free 

Call Now

Can’t Live Without 

Click

Click Below

Click Here

Do it Today

Don’t Hesitate

Double Your

Drastically Reduced 

Earn

Eliminate Debt

Explode Your Business 

Fast Cash

For Instant Access

Free Access

Free Consultation

Free Gift 

Free Info

Free Leads 

Free Offer

Get 

Get it Now

Get Started Now

Give it Away

Giving it Away

Guaranteed

Increase 

Instant 

Limited 

Limited Time

Make $

Money Making

Now 

Now Only

Offer Expires

Once in Lifetime

One Time 

Only 

Opportunity

Opt In

Purchase

Remove 

Requires Initial Investment 

Save $

Save Big Money

Save Up To 

See for Yourself 

Sign Up Free Today

Subscribe

Take Action

Time Limited 

Unsubscribe

Urgent

Visit Our Website

You Have Been Selected

Financial Offers

100%

100% free

Additional Income 

Affordable 

All New

Beneficiary

Best Price

Big Bucks

Bonus

Cash

Cash Bonus

Cents on the Dollar

Cheap

Discount

Double Your Cash

Double Your Income

Earn $

Earn Extra Money

Extra

Extra Cash

Extra Income

Financial Freedom

Financially Independent

For Free

For Just $ (Some Amount)
Free

Get Out of Debt

Get Paid 

Income

Lower Interest Rate

Lower Monthly Payment 

Lowest Price

Money 

Money Back 

No Cost 

No Credit Check

No Hidden Costs

No Interests

No Investment 

No Selling 

One Hundred Percent

Only $

Pennies a Day

Pennies on the Dollar

Potential Earnings 

Refinance 

Refund

Subject to Cash

Subject to Credit

Unsecured Credit

Unsecured Debt

US Dollars 

Warranty

Real Estate Transactions

Deal 

Debt

Exclusive Deal 

Expire 

Free Investment

Free Preview

Free Quote

Income from Home

Investment

Investment Decision

Loan

Lower Your Mortgage Rate

Mortgage

No Fees 

Pre-Approved

Price 

Rates 

Refinance Home

Communication and Engagement

All New

Be Amazed

Certified

Congratulations

Exclusive 

Expect to Earn

Fantastic Deal

For Only

For You

Great Offer

Guarantee

If Only It Were That Easy

Important Information

Incredible Deal

Info You Requested 

Marketing Solutions

New Customers  

No Catch

No Disappointment 

No Experience 

No Gimmick 

No Hidden

No Middleman

No Obligation

No Purchase Necessary 

No Questions Asked

No Strings Attached 

No Obligation

Obligation

Offer

Online Biz Opportunity 

Promise You

Real Thing 

Risk Free

Satisfaction

Satisfaction Guaranteed

Serious 

Serious Cash

Serious Only

Special Promotion

Talks About Hidden Charges

Tells You It’s an Ad 

Terms

Terms and Conditions

The Best Rates

The Following Form 

They Keep Your Money

This isn’t a Scam

This isn’t Junk

This isn’t Spam

This won’t Last

Traffic Unlimited 

We Hate Spam

We Honor All

While You Sleep

Why Pay More

Will Not Believe Your Eyes

Win

Winner

Winning

Won

Work From Home

Your income