Open Q&A with Sharad Mehta

Date: (11 Aug, 2026)

Yesterday we hosted our weekly REsimpli Mastermind session — an open Q&A with Sharad Mehta, REsimpli’s founder. Sharad walked through his business setup, current marketing mix, AI use, a couple of product/UX items raised by attendees, and what’s coming in the next platform update. Below is a recap of the major topics discussed.

Topic: Sharad’s business snapshot

• Market: Invests in Northwest Indiana (about 30–45 minutes outside downtown Chicago); has done ~800–900 deals in that market.
• Current residence/team: Lives in Carlsbad, CA. Team includes a project manager (Corona, CA), an acquisition manager in Indiana, and one team member in the Philippines.
• Property management: Manages roughly 6,350 units for clients; about 50 units are owned personally.
• 2026 outlook: Expecting ~25–30 deals this year; currently has 9 properties under contract from Paper Lead. Minimum ROI target for deals is ~2.5x.
• Operational note: This year has had unusual storm-related disruptions affecting operations.

Topic: Marketing mix — what’s working

Challenge: Choosing where to invest limited marketing dollars and which channels to double down on.

Advice:

• Direct mail: Sharad called direct mail the most consistent long-term channel. It’s often the most expensive per touch but performs reliably year after year.
• Targeting specifics Sharad uses: absentee owners, >=30% equity, >=5 years ownership.
• Inbound (PPC/PPL/Google AdWords): Uses a vendor called Wholesaling PPC for Google Ads — Sharad reported good results when using the right provider. Inbound leads tend to be more motivated; you generally need fewer inbound leads to get a deal versus outbound.
• Outbound (cold calling/texting): Uses a third-party cold-calling provider, Easy Button Leads (paid annually). Outbound requires higher volume but builds sales reps and pipeline depth.
• Other sources: MLS and other wholesalers for flip/wholesale inventory; local Facebook groups have produced deals (Sharad mentioned one Facebook-sourced deal that netted ~$10–11k).

Key Insight: 

Direct mail provides consistent long-term returns; inbound leads are higher intent; outbound needs more volume and reps to scale.

Topic: AI in operations and a scheduling/timezone problem

Challenge: Using Agentic AI for follow-up and appointment scheduling created timezone mismatches and double-bookings for a user in Mountain Standard Time.

What happened:

Agentic AI was scheduling appointments without reliably confirming the seller’s intended timezone, leading to calendar conflicts for the agent.

Sharad’s plan/Advice:

• Short-term fix: Have the AI ask a simple confirmation question during appointment scheduling — “What time zone are you in?” — or confirm property location/time zone before booking.
• Notes on implementation: Texting flows have more context and time to determine timezone (property address, area code fallback). Live calls are trickier because they happen in real time without that buffer.
• Follow-up: Sharad will send the recording to Tyler (product/engineering) and work on a fix to reduce double bookings and improve timezone handling.

Topic: Product UX request — opening multiple leads in tabs

Challenge: Users want to open multiple lead pages at once (CTRL/CMD + click) to speed lead work, but current interface required right-click -> open new tab for each lead.

Sharad’s response:

• He noted the team will review the request and consider it for the next major release.
• Product roadmap: A major new release (6.0 / “2.0” rebuild) is about four weeks out — built from scratch. Because of that, the current product won’t be heavily changed before the new release, but the team will consider adding this capability in the next version.

Topic: General product update cadence and calls

• Sharad said the team may pause or cancel weekly calls until they go live with the next update (around 4 weeks out, factoring in holidays). They’ll announce whether calls resume before or after the release.

Tools & tactics mentioned

• Easy Button Leads (cold-calling provider, annual contract)
• Wholesaling PPC (Google AdWords/PPC vendor)
• Agentic AI (lead follow-up / scheduling)
• Paper Lead (incoming contracts)
• Facebook groups (local lead source)
• MLS and wholesalers (acquisition sources)
• Direct mail targeting: absentee owners, >=30% equity, >=5 years ownership

Best advice from the session

• Direct mail remains the most consistent long-term marketing channel; invest in a focused list and scale spend if you want predictability.
• Use inbound channels (PPC/PPL) when you have the ability to convert higher-intent leads efficiently.
• Outbound (cold calling/texting) builds reps and volume but requires higher throughput.
• When using AI for scheduling, explicitly confirm timezone/location to avoid double bookings — especially important for national lead coverage.
• Product feedback matters — submit workflow improvements (like opening multiple leads in tabs) so they can be considered in major releases.

If you raised UX or AI issues during the call, Sharad noted he’ll follow up with Tyler and the product team. The group will confirm whether weekly Mastermind calls continue or pause until the 6.0 release.