3 Crucial Metrics Every Direct Mail Marketer Needs to Know

“You can’t manage what you can’t measure.” ~ W. Edwards Deming What was the first thing that came to your mind after reading the title? I bet it was response rate or for some, it could be conversion rate as well. While these two are crucial for measuring the effectiveness of your direct m Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 12/21/2017
  • No Comments

What Your Direct Mail Designer Never Told You About Your Mail Piece

“Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin How did you choose that postcard for your direct mail campaign? What was your thought process? In most cases, the cost is the primary factor behind these decisions. While the most cost-effective m Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 12/15/2017
  • 1

Direct Mail vs Digital Marketing: Clash of the Titans

“Find out what works, and do more of that.” ~ Steve De Shazer  As a direct mail marketer, it is almost impossible to avoid this topic. This is our second visit to the same topic. Second, yes, we just couldn’t resist it! Our research revealed a lot more about each of these marketing methods Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 12/08/2017
  • No Comments

How I raised myself from a failure to a lethal Direct Mail Ninja – Part II

“You are cruising along, and then technology changes, you have to adapt.” ~ Marc Andreessen In the first part of this series, I discussed some crucial elements of a great direct mail copy. It’s your copy that interacts with the potential lead, however, how that copy is delivered to your aud Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 11/30/2017
  • No Comments

5 Tips To Increase Results from Your Ad Copy

  Let’s face it. There are a lot of real estate investors out there. Generally after a little research, many of them will know about ‘the lists’ (foreclosures, probate, out-of-state owners etc.). They will find the lists and start mailing to them. Many of those investors will mail p Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 11/28/2017
  • No Comments

5 Point Checklist to an Effective Direct Mail Piece

“Marketing that works is marketing that people choose to notice.” ~ Seth Godin \"Direct mail marketing hardly works!\" \"Direct mail marketing isn’t worth the money!\" Did these thoughts ever cross your mind? If they did, here are some figures from the Data & Marketing Association: \"D Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 11/08/2017
  • No Comments

How I raised myself from a failure to a lethal Direct Mail Ninja (Part-1)

  “It’s not how good you are. It’s how good you want to be.” ~ Paul Arden Despite the rise of digital advertising, direct mail remains the unbeaten champion of business to consumer communication. According to the latest research from the Data and Marketing Association (DMA Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 11/02/2017
  • No Comments

5 Insane Ways to Boost Your Conversion with Direct Mail Marketing

\"I didn\'t get there by wishing for it or hoping for it, but by working for it.\" ~ Estee Lauder, Co-founder, the Estee Lauder Companies Inc. How do you plan your direct mail marketing campaigns? You buy a list, prepare your mailings, and send them to the entire client list. And then, you w Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 10/27/2017
  • No Comments

Is Direct Mail Still Effective in the Internet Age?

Seems like every day internet sites like Google and Facebook stick ads in front of us claiming to show someone how to get rich ridiculously quick as an internet marketer. It\'s enough to make you think the internet is the only way to go.So why do you keep seeing so many ads mailed to you via the Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 10/25/2017
  • No Comments

5 Greatest Hacks for Real Estate Direct Mail Success

\"Focus on being productive instead of busy.\" Timothy Ferris, Author of the Four Hour Work Week Direct Mail Marketing Yes, you\'re doing it, and you might have bagged a couple of deals too. But, how do you know if your direct mail marketing is up to the mark? For most of the investors, if the Continue reading >

  • REsimpli Blog
  • In Direct Mail,
  • 10/19/2017
  • No Comments