A Year in Review by Justin Bone

As 2019 approaches, I looked back over our 2018 marketing to see if I could draw any conclusions on what went right and what went wrong.  Unfortunately, we’ve never spent so much on marketing pieces and received so few deals. I’ve talked to different investors and this seems to be the trend.   Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 01/01/2019
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Pulling the Right Levers at the Right Time

In preparing for this blog I began by digging into economic data in an effort to make sense of the current housing market.  The more I read, the more confused I became. It seems that whichever bias one has can be easily justified, whether it’s a bullish or a bearish outlook.  There are enough di Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 12/07/2018
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Increasing Marketing Options

I had an interesting observation the other day as I was going over some of our 2018 marketing numbers.  Earlier in the year, we decided to expand into Florida. After we became familiar with the area and met some of the local people, we felt that we had a strong enough team that we could begin our m Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 11/15/2018
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Jacksonville Marketing Update by Justin Bone

We began marketing in Jacksonville using a standard equity list.  We didn’t see much of a response from those marketing efforts and, needless to say, we didn’t purchase a house while using the equity list.  Had we continued marketing the list, I’m sure we would have eventually placed a house Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 09/26/2018
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3 Risks of Investing by Justin Bone.

I don’t believe one can ever invest in real estate without any risk.  It goes with the turf. However, there are ways to mitigate risks. Here are a few risks that we’ve come across and how we’ve gone about mitigating them.   -High Dollar Value Properties We’ve been approached by whole Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 09/05/2018
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The Risk Associated with “Building Your Way Out” of a Property by Justin Bone

“Building your way out” of a property is a term we began to use early in our investing career.  It’s a strategy of fixing and flipping that a number of investors use, ourselves included and can be quite profitable, however it does come with inherent risks that are good to consider.   When Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 08/16/2018
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Marketing Strategy by Justin Bone

                        In 2017, our direct mail marketing strategy shifted.  Prior to 2017, our strategy had been similar to the traditional style of direct mail marketing.  That is we would mail s Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 08/01/2018
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Risk by Justin Bone

How much risk should your business take on? This is an interesting question, and like most hypothetical questions, the answer depends.  I realized something interesting this week as I chatted with an old college roommate. I don’t think the answer to this question should depend on how many availa Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 07/19/2018
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Insurance by Justin Bone

August of 2016 was not a good time to flip properties in Northern Louisiana.  According to the Red Cross, the storm that hit was the worst US disaster since Hurricane Sandy.   Later reports concluded that 6 trillion gallons of rain fell in 1 week.  CNN reported that thirty-one inches of rain fel Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 07/05/2018
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3 Techniques to Help Us Recognize and Adjust Our Marketing by Justin Bone

Perseverance is an important part of success.  We often talk about how we just need to “keep at it” and rightly so. The way to succeed in life is to persevere through the good times, hard times, and also when it seems like nothing is happening. Winston Churchill once said, “Never give in, nev Continue reading >

  • Justin Bone
  • In REsimpli Direct Mail User Blogs,
  • 06/19/2018
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