# REsimpli

> REsimpli is an all in one, AI powered CRM and business operating platform built exclusively for real estate investors. It serves wholesalers, house flippers, and buy and hold investors. Founded by an active real estate investor frustrated with tool fragmentation, REsimpli's core mission is to replace a bloated stack of disconnected tools with a single, investor-first platform. The platform covers the entire investor workflow end to end. This includes finding and sourcing leads (Data), marketing to motivated sellers (Marketing), managing deals and buyers (Sales), and running the back office (Operations). REsimpli's headline claim is that investors using the platform report closing 2.3x more deals compared to their previous workflows.

## Key Pages
- [Home](https://resimpli.com/)
- [Pricing](https://resimpli.com/pricing/)
- [Contact](https://resimpli.com/contact/)

## Brand Information
- Brand Name: REsimpli
- Legal Name: RESIMPLI LLC
- Business Model: SaaS (Software as a Service)
- Location Served: United States
- Website: [REsimpli](https://resimpli.com/)
- Contact: [Contact REsimpli](https://resimpli.com/contact/)

## Core Value Proposition
REsimpli replaces 4 to 7 separate subscriptions (QuickBooks, CallRail, DocuSign, Carrot, Podio, REISift, smrtPhone, Mailchimp) with a single platform claiming savings of up to $4,048/year. The "No Integrations. No Headaches." tagline underscores its all in one identity.

## Target Audience
- Real estate wholesalers (primary market)
- House flippers and fix-and-flip operators
- Buy-and-hold rental portfolio investors
- Multi-strategy investors managing acquisitions teams
- Solo operators through enterprise teams of up to 10 users

## Features

### Data
- List Builder: Pull targeted marketing lists with property and homeowner data
- List Stacking: Layer multiple lists (absentee + tax delinquent + probate) to identify the most motivated sellers and maximize marketing ROI
- Free Skip Tracing: Find phone numbers and email addresses for property owners at no extra cost (10,000–50,000 credits/mo depending on plan)
- Driving for Dollars: Built-in D4D app for scouting distressed properties on the go, with route tracking and direct marketing from mobile

### Marketing
- Drip Campaigns: Automated multi-channel follow-up via SMS, email, ringless voicemail (RVM), and postcards
- Direct Mail: Send bulk postcards and letters at rates from $0.50; 90+ templates included
- SEO-Optimized Seller & Buyer Websites: Lead-capture sites with customizable forms, included in all plans
- Gen 2 AI: AI-enhanced marketing personalization across outreach channels

### Sales
- All-in-One CRM: Centralized lead management with calls, texts, and emails in one inbox
- Speed to Lead: Calls incoming leads within seconds of form submission while motivation is highest
- Buyer Management: Find active cash buyers across the US for free; send bulk property blasts via email and SMS
- E-Sign: Legally binding in-app document signing for closing deals remotely

### Operations
- KPI Dashboard: Bird's-eye view of all business metrics with in-depth reporting
- Team Leaderboard: Real-time performance tracking to drive team accountability
- Full Accounting System: Bank-connected income/expense tracking replacing QuickBooks
- Daily Productivity Email: Morning digest of lead status, team performance, pending tasks
- 2-Way Google Calendar Integration: Eliminates double-booking of seller appointments

## AI Agents Suite
- VoiceFollow AI: AI-powered voice follow-up automation
- CallAnswer AI: Automated call answering and handling for incoming leads
- CallGrade AI: AI grading and analysis of call quality and performance
- Conversational AI: AI-driven conversational engagement with leads
- MeetGrade AI: AI-powered meeting grading and evaluation
- SpeedToLead AI: AI agent that accelerates initial lead contact and response
- LeadScore AI: Automated AI-based lead scoring and prioritization
- KPI Insights AI: AI-generated insights and analytics on key performance indicators
- Translate AI: AI-powered translation for multilingual lead communication

## Gen 2 AI
Gen 2 AI is REsimpli's AI lead manager, positioned to replace the work of a lead manager, ISA, and dispatcher combined. It answers every call, qualifies every seller, follows up for months, and books appointments directly to the calendar, running natively inside the REsimpli CRM with no external tools or integrations required. Gen 2 AI is an add-on to existing plans and rolled out starting April 18.
- AI Call Answering: Answers inbound calls instantly and captures every seller detail in real time
- AI Lead Qualification: Asks the right questions to surface motivation, timeline, and property condition
- AI Appointment Setting: Books appointments directly on the calendar with smart, conflict-free scheduling
- AI Follow-Up (SMS + Voice): Stays on every lead across days, weeks, or months until they convert
- Context-Aware Memory: Remembers prior calls and texts, then picks up exactly where the lead left off
- AI Lead Summaries: Assigns hot leads to the right acquisition manager via round-robin or by rule
- Pre-Call AI Briefing: Hands the team full context the moment they pick up the phone
- Pipeline Automation: Moves leads through pipeline stages automatically based on real signals
- Limitations: Does not support AI cold calling (legal/compliance restriction) and does not yet support Spanish or multiple languages (on the roadmap)

## REsimpli AI Engine
REsimpli AI Engine is the broader AI system underpinning REsimpli, built on three pillars: Memory, Context, and Autonomy. It is described as the first AI CRM built specifically for real estate investors that runs the business rather than just answering the phone, and is positioned as the foundation of a vision toward one operator running 100+ deals a year without a lead manager, follow-up VA, or call coach.
- Full Memory: Remembers every call, text, note, and custom field, so a seller calling back weeks later is greeted with full context and no re-asking
- Shared Brain: All 10 AI agents work from one shared source of truth in real time, so every agent has the same context regardless of channel or timing
- Truly Autonomous: Updates the REsimpli account on its own, moving leads through the pipeline, setting up drip campaigns, booking appointments, and handling DNC requests without manual input
- Lead Manager Agents: Inbound Sales Coordinator, Voice Follow-Up Specialist, Speed-to-Lead Specialist, SMS Conversation Specialist
- AI CoPilot Agents: Deal Intelligence, Contact Intelligence, SMS Assist, Lead Scorer, Call Review Coach, Seller Appointment Coach
- All plans include up to a 30-day free trial of REsimpli AI Engine

## Pricing Plans
- Basic: $149/mo - 1 user, 1 number, 10,000 credits, 20,000 records, 30-day free trial
- Pro: $299/mo - 5 users, 5 numbers, 20,000 credits, 100,000 records, 30-day free trial
- Enterprise: $599/mo - 10 users, 10 numbers, 50,000 credits, Unlimited records, 30-day free trial

### AI Agent Add-Ons (available on all plans)
- Lead Manager Agents: Inbound Sales Coordinator ($399/mo), Voice Follow-Up Specialist ($399/mo), Speed-to-Lead Specialist ($399/mo), SMS Conversation Specialist ($299/mo)
- AI CoPilot Agents: Deal Intelligence ($199/mo), Contact Intelligence ($199/mo), SMS Assist ($199/mo), Lead Scorer ($99/mo), Call Review Coach ($99/mo), Seller Appointment Coach ($99/mo)
- Bundles: Full AI Team ($1,099/mo, all 10 agents), Lead Manager bundle ($899/mo), AI CoPilot bundle ($449/mo)

## Social Profiles
- [LinkedIn](https://www.linkedin.com/company/resimpli)
- [Instagram](https://www.instagram.com/resimpli/?hl=en)
- [Facebook](https://www.facebook.com/REsimpli/)