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18
Oct

The 3 Essential Elements of a Direct Response Ad

Anyone creating a direct mail campaign, and especially real estate investors, should make sure to cover all their bases. Omitting some of the important elements of a good mailer will probably reduce the response rate. Omitting or screwing up a few, critical elements may kill your response all together. There is a decent list of things to think about when

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13
Oct

5 Tips that Will Help Your Direct Mail Piece Stand Out

What’s the first thing you do when you receive a direct mailer? If it grabs your attention, it goes to your reading desk, else lands directly in the dustbin. Am I correct so far? If you’re a marketer, you definitely don’t want the latter. This is where the design part comes in. With an ever-evolving direct mail marketing landscape, it

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10
Oct

Learning Your Neighborhood

Real estate is everywhere. That doesn’t mean you should invest everywhere. Diversification is an investment strategy recommended by a lot of financial advisors, but it may not be the path to true wealth – especially in real estate. There is an enormous difference between the real estate markets of Manhattan, Kansas and Manhattan, New York. The investors who really do

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5
Oct

5 Direct Mail Marketing Mistakes You Don’t Want to Make

“If you aren’t a little different than your competition, you’re in trouble.” ~ Mark Sanborn, Author of The Fred Factor You have saved money for the past five years for your first real estate deal. You are probably going through all the available online material to market your company. After all the hard work is done, you’re ready for your first

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